Put up your bunting and grab your flags. It is time to celebrate! With an extended Bank Holiday Weekend and license extensions this is a perfect opportunity to increase profit and footfall.
Make a plan for the whole weekend and try and include something for all your customers, young, old, existing and new. Plan staffing and stock requirements, make the most of POS promotions, set an event budget and stick to it.
There are a number of themes that you could adopt for this event. Kings and Queen fancy dress, with Royal Family masks and crowns, 1940’s attire and music, or the traditional Red, White and Blue, all things British theme, complete with afternoon tea. Whatever you decide make sure you advertise early. Find out what other local events are taking place and try and include your details in their programme of events.
You might like to consider utilising your outside space for a BBQ as it is National BBQ week in the run up to the Jubilee. Why not hold a Jubilee themed garden party? Offer traditional summer fayre style stalls such as a tombola, cakes, lucky dip and a raffle. For the children you could offer face painting, bouncy castle, or a best dressed bicycle competition. Music choices could include your local brass band, 1940’s or a UB40 tribute band. Think about evening events. Download our Diamond Jubilee Quiz Special. Hold a beer festival, skittles night or disco.
Food and drink options should also be tailored for your event, there are a number of Jubilee cask ales available Think of some traditional British food, such as cream teas, red, white and blue cupcakes, fish and chips, or bangers and mash. Why not offer a special Jubilee pie or specially created dish to commemorate the event? The Royal chef created a jubilee chicken dish to commemorate the Golden Jubilee. You could provide special offers for people celebrating their Diamond wedding anniversary or 60th birthdays?
As with any event , you need to take Health and Safety seriously. Carry out suitable risk assessments for indoor and outdoor activities. Search our previous articles for health and safety tips. Make sure your staff are trained in all the relevant areas around food hygiene and are familiar with your policies. This is especially important if you are hiring extra staff for the busy weekend plan. You still want to maintain a good level of customer service as this is the opportunity to attract new customers, and keep your regulars happy too. Finally, make sure your licence covers all the activities you want to organise and look out for more articles with updates on this.
With all this in mind, lets hope the sun shines and everyone enjoys the celebrations!