Father’s day does not seem to get the same attention as Mother’s Day. May be it is because dads are usually harder to buy for. You may need some extra help in planning a special day for the dads. Read on if you are need of some inspiration.
Keep it simple
Dads don’t seem to want much of a fuss. However, their families will want to treat dad and make him feel special. You may want to offer a few options in your outlet that will cater for different needs. Some dads may not want a formal family gathering, but may want to spend some time doing the things they enjoy, like a day fishing, cycling or playing golf.
Why not offer an all day breakfast or a brunch, so dad can nip in with his friends on his way out to enjoy doing the things he normally does not get chance to do? Alternatively he could spend some time with his family for brunch, leaving the rest of the day for himself.
Dad may not want to eat out on Father’s Day. He may want to nip out for five minutes peace and enjoy his favourite tipple. Think about what drinks you offer on the day. You could stock some different speciality beers or whiskeys. You could offer some tasting sessions for ales, ciders or whiskeys.
A traditional Sunday roast will go down well with dads and classic puddings such as bread and butter, crumble or apple pie maybe popular. If you wanted to make a subtle change to your menu you could rename some of your dishes like Dad’s mixed grill. You may want to offer a more relaxing and social food offering like a BBQ with some good quality steaks and homemade burgers.
Do something macho
Hiring a bouncy castle or something as jolly for the children is a common activity for most venue owners at some time or another, but why not hire something for the big boys on their special day? What about a spin around the block in a classic, or not so classic sports car or have a collection of old motorbikes to walk around in the sunshine? You could have a pool, snooker or darts tournament, or if none of that sounds like the thing, what about a simple prize draw to win something butch with every purchase by or for a father?
Don’t forget the basics
Make sure you will have enough staff, and brief them in offering exceptional customer service. This will not only make dad feel special, but also encourage customers to return. Large family gatherings may include new customers that you will want to visit again. Read more in our Offering great customer service article.
Make dining easy for dads with small touches to entertain the kids. Colouring activity packs are always a hit. Read Keeping the kids happy for more inspiration.
Last, but not least, shout about it
Think about the event in advance. Decide what you will offer and advertise early. Customers may not think about the day until you prompt them to consider coming to your outlet